Seeing Race in Modern America
ISBN: 9781469612522
Platform/Publisher: Project MUSE / The University of North Carolina Press
Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters



Brown University professor Guterl examines what he calls the "sightlines" of looking at race-the multitude of methods that have, over generations, created an unconscious prejudice. He begins with the practice of profiling, which suggests it's possible to identify possible criminals based on a person's appearance, suggesting that the controversial method has become a widely-accepted practice. He continues with African-American images in advertising, from a 1885 poster advertising fertilizer depicting a black man with a cotton ball head, to a soft-drink commercial from 2001 featuring urban basketball players shot in a gritty "street" style. He looks at media coverage of adopted, multi-racial families, emphasizing how the children are often described as a mini-U.N. under the benevolent leadership of white American parents; expanding the idea of family, while emphasizing racial differences. While academic in tone, this rigorous and insightful book provides a careful investigation an often overlooked topic. 10 color and 97 b&w illus. (Nov.) © Copyright PWxyz, LLC. All rights reserved.
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