Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany
ISBN: 9781501730030
Platform/Publisher: JSTOR / Cornell University Press
Digital rights: Users: unlimited; Printing: chapter; Download: chapter



"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking...


Gunnar Trumbull is an Assistant Professor at the Harvard Business School.

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