Emerging Trends, Threats and Opportunities in International Marketing : What Executives Need to Know ISBN: 9781606490365 Platform/Publisher: Ebook Central / Business Expert Press Digital rights:Users: Unlimited; Printing: Limited; Download: 7 Days at a Time Subjects: Business/ Management;
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.