Technical Marketing Communication : A Guide to Writing, Design, and Delivery
ISBN: 9781631572678
Platform/Publisher: Ebook Central / Business Expert Press
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every aspect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.


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