International Sports Marketing
ISBN: 9781780525617
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management; Sport &; Recreation;

It is vital for academics and practitioners in the sports industry to understand which business and industrial orientated factors are the most successful in encouraging business and organizational loyalty. The aim of this e-book is to understand in more detail the way business and industrial marketing works in the sports industry.


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