Business-to-business marketing strategy : innovation, execution and competition
ISBN: 9781781902783
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This ebook presents papers featured at the CBIM Academic Workshop in Atlanta, Georgia. The workshop theme explored business-to-business marketing strategy in terms of innovation, execution and competition, and the papers presented here address this theme from a range of refreshing perspectives.


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