Fortune at the base of the pyramid (BoP) revisited
ISBN: 9781781907757
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This ebook addresses the concept of 'Base of Pyramid' business and finance. purpose of this ebook is to broaden the conception of the base of the pyramid (BoP) from that of a low purchasing power community, to a globally disconnected community.


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