 | Kids and branding in a digital world Subjects: Internet advertising and children.; Branding (Marketing); Brand name products.; Internet advertising and children.; Branding (Marketing); Brand name products.; How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Barrie Gunter is Emeritus Professor in Media and Communication at the University of Leicester |
