The Sustainable Marketing Concept in European SMEs : Insights from the Food and Drink Industry
ISBN: 9781787540385
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.
The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe.
The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability.

Edyta Rudawska (PhD) is Associate Professor and director of the Management and Marketing Institute at the Faculty of Economics and Management at the University of Szczecin in Poland. She is the author or co-author of over 200 publications on customer relationship management, sustainability and marketing management and has published scholarly articles in many well-referred journals. Dr Rudawska is a member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences and an expert of the National Science Centre in Poland. She has delivered lectures and conducted training workshops at the University of Szczecin, Warsaw School of Economics, University of Łódź and Cracow University of Economics. She has participated in scientific internships and research programs at the University of Nicosia, University of Manchester and University of Kelaniya and has been a Visiting Professorat Guangdong University of Foreign Studies, Virtual College at University of Vitez and at the University of Jaen.

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