Issues In Internet Marketing
ISBN: 9781845445584
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

The papers presented in this e-book reflect an emerging shift in Internet-based marketing. Referred to by the guest editor as a time of World Wide Waste of money dot con the fallout from failing dot.com companies in the mid to late 90s has given way to a more strategic emphasis on how businesses use the Internet to market themselves, their products and services.


hidden image for function call