Relationship Marketing In Services
ISBN: 9781845446895
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

An important e-book with some of the key researchers in this field writing papers. These papers explain relationship marketing in some depth, explain the reasons behind its growth, report on research and look to future developments.


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