Marketing to China in China and from China, Volume 24, Issue 4
ISBN: 9781846630439
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This e-book features six articles - five of which focus on China or its near neighbors. Titles include: marketing to Chinese consumers and The globalization of Chinese brands


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