Editorial 20th Anniversary Special Issue : Journal of Business and Industrial Marketing
ISBN: 9781846632150
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt with where the discipline has been over the past two decades including a review of B2B literature, interrelated areas of supply chain management, and channels and logistics. The latter half of the e-book looks at directions for future research in business-to-business marketing, particularly in regards to the interpersonal and behavioural aspects of managing relationships in an organizational network.


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