Competitive Intelligence : A Practitioner, Academic and Inter-Disciplinary Perspective
ISBN: 9781846639517
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence (OSINT), proposing new ways to categorize it. Also covered by the papers is the use of intelligence for forecasting service strategies; an examination of entrepreneurial attitude, normative beliefs and their influence on managerial scanning practices for CI; an investigation of the link between intelligence activities and innovation within technology firms and a report on the CI practice of technology led companies and how this is used in the development of their marketing strategy.


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