Advertising and Promotion in ‘New’ Asia : Advertising and Promotion in ‘New’ Asia
ISBN: 9781848556775
Platform/Publisher: Ebook Central / Emerald Publishing Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Social Science; Business/ Management;

With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.


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