| Shaping Efficient Employer Branding Strategies to Target Generation Y : A Cross-National Perspective on Recruitment Marketing After her studies (BA and MSc) in public and business administration at the Lomonosov Moscow State University and the University of Bern, Elena Hubschmid worked as a research assistant and lecturer at the Institute of Organisation and Personnel Management at the University of Bern. She received her PhD from the University of Bern, Switzerland. |