Surfing the Global Tide
ISBN: 9780230233591
Platform/Publisher: SpringerLink / Palgrave Macmillan UK
Digital rights: Users: unlimited; Printing: unlimited; Download: unlimited
Subjects: Palgrave Business & Management Collection;

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.


MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.

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