 | Persuasion in Advertising Subjects: Behavioral Sciences; Economics Finance Business & Industry; Humanities; Psychological Science; Business Management and Accounting; Media & Film Studies; Social Psychology; Marketing; Journalism & Professional Media; Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers |
