Electoral Campaigns, Media, and the New World of Digital Politics
ISBN: 9780472902699
Platform/Publisher: Project MUSE / University of Michigan Press
Digital rights: Users: Unlimited; Printing: Chapters; Download: Chapters
Subjects: Political Science; Political Science; Political Science;

Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy.

This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?


Author and journalist Richard Harding Davis was born in Philadelphia on April 18, 1864. After studying at Lehigh and Johns Hopkins universities, he became a reporter and in 1890, he was the managing editor of Harper's Weekly. On assignments, he toured many areas of the world and recorded his impressions of the American West, Europe, and South America in a series of books. As a foreign correspondent, he covered every war from the Greco-Turkish to World War I and published several books recording his experiences.

In 1896, he became part of William Randolph Hearst's unproven plot to start the Spanish-American War in order to boost newspaper sales when Hearst sent him and illustrator Frederick Remington to cover the Cuban rebellion against Spanish rule. In Cuba, Davis wrote several articles that sparked U.S. interest in the struggles of the Cuban people, but he resigned when Hearst changed the facts in one of his stories. Davis was aboard the New York during the bombing of Mantanzas, which gave the New York Herald a scoop on the war. As a result, the U.S. Navy prohibited reporters from being aboard any U.S. ships for the rest of the Cuban conflict.

Davis was captured by the German Army in 1914 and was threatened with execution as a spy. He eventually convinced them he was a reporter and was released. He is considered one of the most influential reporters of the yellow journalist era. He died in Mount Kisco, New York on April 11, 1916.

(Bowker Author Biography)

hidden image for function call