Power Play: Sport, the Media and Popular Culture
ISBN: 9780748671083
Platform/Publisher: Oxford Academic / Edinburgh University Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Media Studies; Sports and Outdoor Recreation;

The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture.Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: t


Raymond Boyle is Senior Lecturer at the University of Glasgow.

Richard Haynes is Senior Lecturer and Director of Stirling Media Research Institute at the University of Stirling.

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