Fables Of Abundance : A Cultural History Of Advertising In America
ISBN: 9780786723225
Platform/Publisher: Ebook Central / Basic Books
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management; Fiction;

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880#150;1920 , and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture . He is professor of history at Rutgers University.

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