Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States ISBN: 9780822377375 Platform/Publisher: e-Duke Books Scholarly Collection / Duke University Press Digital rights:Users: unlimited; Printing: unlimited; Download: chapter Subjects: History Latin American; History U.S.; Gender Studies/ Feminist Theory;
Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities--appliances, clothing, cosmetics--flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.
Heidi Tinsman is Professor of History at the University of California, Irvine. She is the author of Partners in Conflict: The Politics of Sexuality, Gender, and Labor in the Chilean Agrarian Reform, 1950-1973 and a coeditor of Imagining Our Americas: Toward a Transnational Frame , both also published by Duke University Press.
