Bring on the Books for Everybody: How Literary Culture Became Popular Culture
ISBN: 9780822391975
Platform/Publisher: e-Duke Books Scholarly Collection / Duke University Press
Digital rights: Users: unlimited; Printing: unlimited; Download: chapter
Subjects: Literary Studies Criticism & Theory; Film & Television Studies; Cultural Studies;

A look at how technology and literary, visual, and consumer cultures have combined over the past two decades to transform a once solitary, print-based experience into an exuberantly social activity.

Jim Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, he is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine.

He is the co-author of Built to Last: Successful Habits of Visionary Companies; Managing the Small to Mid-Sized Firm: Readings, Cases and Instructor's Manual; Beyond Entrepreneurship; and Great by Choice. He has also worked with Hewlett Packard and McKinsey & Co.

(Bowker Author Biography)


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