 | Global Perspectives on NGO Communication for Social Change Subjects: Communication Studies; Global Development; Economics Finance Business & Industry; Humanities; Politics & International Relations; Development Studies Environment Social Work Urban Studies; Social Sciences; Communication Theory; Development Communication; Environmental Communication; Group Communication; Health Communication; Intercultural Communication; Mass Communication; Organizational Communication; Political Communication; Public Relations; Global Development; International Politics; Political Studies; Business Management and Accounting; Media & Film Studies; International Political Economy; Politics & the Media; Sociology & Social Policy; Organizational Studies; Media & Communications; Globalization; Political Communication; Sociology of Media; Corporate Social Responsibility & Business Ethics; Marketing; Public & Nonprofit Management; This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world--ranging from Sudan via Brazil to China - to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers. Giuliana Sorce is a postdoctoral scholar in the Institute of Media Studies at the Eberhard Karls University Tübingen, Germany. She specializes in digital cultures, new media, digital activism, and gender studies. Her research has appeared in journals such as The Communication Review, Journalism Practice or Feminist Media Studies. |
