 | Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia Subjects: Area Studies; Economics Finance Business & Industry; Tourism Hospitality and Events; Asian Studies; Business Management and Accounting; Tourism; Management of Technology & Innovation; The Tourism Industry; Tourism Management; Tourism Planning and Policy; South East Asian Studies; Technological advances and the drive to digitalise business processes in aviation, tourism and hospitality has forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia. The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to inflight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adapting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation. The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. Nor Aida Abdul Rahman is an Associate Professor at University Kuala Lumpur, Malaysia and currently served as a Head of Aviation Management at University Kuala Lumpur, Malaysian Institute of Aviation Technology, in Subang, Selangor, Malaysia. |
