| Crafting Sustainable Wine Businesses: Concepts and Cases Jesús Cambra-Fierro, University Pablo de Olavide, SpainLourdes Pérez, Toulouse University, SpainRocío Ruiz-Benítez, University Pablo de Olavide, Spain Sharon L. Forbes, Lincoln University, New ZealandTracy-Anne De Silva, Lincoln University, New ZealandRosana Fuentes Fernández, San Jorge University, SpainBeatriz Urbano López de Meneses, University of Valladolid, Spain |