The Myth of Green Marketing
ISBN: 9781442657427
Platform/Publisher: De Gruyter / University of Toronto Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited

Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.


Smith Toby :

Toby M. Smith is Assistant Professor in the Problem Centre Studies Department at University College of Cape Breton.

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