| Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan's "The medium is the message" and Frye's "the great code." Powe B.W. : B.W. Powe is an associate professor and the Creative Writing Program coordinator in the Department of English at York University. |