A Secret History of Brands : The Dark and Twisted Beginnings of the Brand Names We Know and Love
ISBN: 9781473894198
Platform/Publisher: Ebook Central / Pen & Sword Books Limited
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Business/ Management;

The true--and often shocking--stories behind some of the biggest names in business.

We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:
The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg's Corn Flakes were crafted to deter sexual arousal And more


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