![]() | Bring on the Books for Everybody: How Literary Culture Became Popular Culture Collins explores how digital technologies and the convergence of literary, visual, and consumer cultures have changed what counts as a "literary experience" in phenomena ranging from lush film adaptations such as The English Patient and Shakespeare in Love to the customer communities at Amazon. Central to Collins's analysis and, he argues, to contemporary literary culture, is the notion that refined taste is now easily acquired; it is just a matter of knowing where to access it and whose advice to trust. Using recent novels, he shows that the redefined literary landscape has affected not just how books are being read, but also what sort of novels are being written for these passionate readers. Collins connects literary bestsellers from The Jane Austen Book Club and Literacy and Longing in L.A. to Saturday and The Line of Beauty , highlighting their depictions of fictional worlds filled with avid readers and their equations of reading with cultivated consumer taste. Jim Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, he is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine. He is the co-author of Built to Last: Successful Habits of Visionary Companies; Managing the Small to Mid-Sized Firm: Readings, Cases and Instructor's Manual; Beyond Entrepreneurship; and Great by Choice. He has also worked with Hewlett Packard and McKinsey & Co. (Bowker Author Biography) |
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