Persuading Aristotle : The Timeless Art of Persuasion in Business, Negotiation and the Media
ISBN: 9781741150315
Platform/Publisher: Ebook Central / Allen & Unwin
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a Time
Subjects: Psychology;

Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use 'ethos', 'logos' and 'pathos'; in demanding face-to-face situations, Thompson shows how.

Peter Thompson, Ph.D., has been the Sydney Mayer Lecturer in Early American History at Oxford University since January 1993. He earned his doctorate at the University of Pennsylvania and spent four years as Lecturer in American History at Princeton University. He resides in England.

(Bowker Author Biography)


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