Advertising and the Mind of the Consumer : What Works, What Doesn't and Why (3)
ISBN: 9781741767056
Platform/Publisher: PQ ebrary / Allen & Unwin
Digital rights: Users: Unlimited; Printing: Limited; Download: 7 Days at a time
Subjects: Advertising : Psychological aspects.;

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.

Max Sutherland is a psychologist and advertising researcher. He lives in palo Alto, California.

(Bowker Author Biography)


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