The SAGE Handbook of Public Opinion Research
ISBN: 9781848607910
Platform/Publisher: SAGE SRM / SAGE Publications Ltd
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Public opinion.; Public opinion polls.;

Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.


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