In the Beginning was the Image: The Omnipresence of Pictures: Time, Truth, Tradition
ISBN: 9783653070071
Platform/Publisher: JSTOR / Peter Lang AG
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Language & Literature;

The authors outline the topic of visuality in the 21stcentury in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.


András Benedekis Professor and Head at the Department of Technical Education, Budapest University of Technology and Economics. He has published several papers on human resource development issues.

Ágnes Veszelszkiis Senior Assistant in Hungarian Linguistics at the Corvinus University of Budapest. Her research interests are focused on the impact of infocommunication technology on the (Hungarian) language.

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