![]() | Advances in Advertising Research (Vol. III) Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain. |
![hidden image for function call](https://upload.wikimedia.org/wikipedia/commons/c/ca/1x1.png)