Contextual Brand Valuation: From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation
ISBN: 9783845241890
Platform/Publisher: JSTOR / Nomos Verlagsgesellschaft mbH
Digital rights: Users: unlimited; Printing: chapter; Download: chapter
Subjects: Law;

No description is available.


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