![]() | A Development Strategy for Hybrid Products This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied. Takeyasu Ichikohji is Associate Professor of Faculty of Economics at Tohoku University. Before joining Tohoku University, Ichikohji worked at Toyo University as Assistant Professor, Junior Associate Professor, and Associate Professor. Ichikohji received a B.A. (2007), M.A. (2009), and Ph.D. (2015) in Economics from the University of Tokyo. His current research focuses on innovation management, strategic management, and consumer. |
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