Attitudes: Insights from the New Implicit Measures
ISBN: 9780429235337
Platform/Publisher: Taylor & Francis / Psychology Press
Digital rights: Users: Unlimited; Printing: Unlimited; Download: Unlimited
Subjects: Behavioral Sciences; Psychological Science; Behavioral Neuroscience; Social Neuroscience; Social Psychology;

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des


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